eCommerce updates & innovation, and what's ahead

Hi valued subscriber,

eCommerce performance – July highlights and H1 review

According to the IMRG July performance review, July recorded negative growth, continuing a gradual decline seen since September 2024. Uninspiring summer weather likely played a role in shaping consumer demand.

Still, H1 2025 showed resilience, with January, February, April and June posting strong growth. While May dipped to around –2% YoY, June rebounded to +8.4% YoY in the week of the 15th.  

The first half of 2025 has shown some clear trends in eCommerce that manufacturers and retailers need to watch:

AI is transforming the experience: Many retailers in H1 have made AI a core part of the checkout and post-purchase journey. This trend is expected to grow in H2.

“The most successful businesses this year have used AI to transform the entire customer journey; particularly post-purchase, helping reduce overheads, protect reputation, and boost repeat purchase.”
— Gavin Murphy, CMO, Scurri

Introducing you to our latest brand launch project

You know how integration projects often end up overly complex, slow to launch, and full of unexpected issues along the way? We can hear you saying, “Oh yes!”

We’re pulling back the curtain on one of our long-standing clients who has just undergone a major rebrand,  in partnership with comsim and our trusted collaborators at Rusty Monkey.

Soon, we’ll be unveiling their fresh new identity,  expect black-belt mastery in integration services (the same ones we’ve relied on for nearly a decade), and the story of the journey that got us here.

Stay tuned,  the reveal is just around the corner!

eCommerce Expo 2025 – Secure your spot

Join BigCommerce, Worldpay, Yotpo and 10,000+ professionals at the UK’s biggest eCommerce event.

Why attend?

• Expand your distribution channels and connect with key retailers

• Build trust with partners and industry peers

• Showcase your brand in the digital marketplace

Book a slot with comsim to get personalised guidance on your next eCommerce steps, optimising your online sales and operational efficiency.

Missed our previous newsletters?

Catch up on our latest insights

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Happy 2nd anniversary! Celebrating with Q. Learning Nepal Trust CIO!

Join the celebration and discover how comsim is supporting Q. Learning Nepal Trust CIO and the children in the Nepalese community.

Accelerated growth in just 8 months

Discover how our partnership with a leading manufacturing eCommerce business led to remarkable growth.

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Warm regards,

The comsim team

Build something we can all be proud of