The turning point for eCommerce, what manufacturers must plan for in 2026 | comsim
Anett Villanyi
Market insights: what manufacturers must prepare for in 2026
Recent IMRG and industry trends in 2025 show a clear pattern: steady growth early in the year, softer trading in the second half, and customers buying later and only when value is obvious. Black Friday has effectively become a month-long event, with shoppers waiting for early November deals before converting.
