---
title: The turning point for eCommerce, what manufacturers must plan for in 2026 | comsim
description: Steady growth early in 2025 lead to softer trading in the second half of the year. eCommerce vendors need to plan early for their 2026 business developments.
---

[comsim newsletters](https://news.comsimecommerce.com/comsim-newsletters)

# [The turning point for eCommerce, what manufacturers must plan for in 2026 | comsim](https://news.comsimecommerce.com/comsim-newsletters/the-turning-point-for-ecommerce-what-manufacturers-must-plan-for-in-2026)

 Written by [Anett Villanyi](https://news.comsimecommerce.com/comsim-newsletters/author/anett-villanyi) | Feb 4, 2026 1:30:45 PM

## Market insights: what manufacturers must prepare for in 2026

 Recent [IMRG](https://www.imrg.org/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_wucPw1NLa7s-hcH00TTCabO0gWOu2zdUI25Fp4N4OhayxeKHWNAHH-jM3jkxKAegmKHy0)and industry trends in 2025 show a clear pattern: steady growth early in the year, softer trading in the second half, and customers buying later and only when value is obvious. Black Friday has effectively become a month-long event, with shoppers waiting for early November deals before converting.

[Read more →](https://news.comsimecommerce.com/the-turning-point-for-ecommerce-what-manufacturers-must-plan-for-in-2026)

[View full post](https://news.comsimecommerce.com/comsim-newsletters/the-turning-point-for-ecommerce-what-manufacturers-must-plan-for-in-2026)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Anett Villanyi"
  },
  "dateModified" : "2026-02-04T13:49:30.933Z",
  "datePublished" : "2026-02-04T13:30:45Z",
  "headline" : "The turning point for eCommerce, what manufacturers must plan for in 2026 | comsim",
  "image" : {
    "@type" : "ImageObject",
    "height" : 672,
    "url" : "https://144736170.fs1.hubspotusercontent-eu1.net/hubfs/144736170/plan_early_integrate_well_build_systems_ready_for_ai_channels_and_growth_comsim.jpg",
    "width" : 1196
  },
  "mainEntityOfPage" : "https://news.comsimecommerce.com/comsim-newsletters/the-turning-point-for-ecommerce-what-manufacturers-must-plan-for-in-2026",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "comsim newsletters"
  }
}
```