We kicked off January with our first ever comsim webinar, where we discussed key e-commerce strategies with a panel of industry experts. It was a great way to start the year and share insights with our community.
In case you missed it, here are 6 essential tips we covered in the webinar to help boost your online store’s performance:
1. Stay ahead of Google’s updates
Google’s algorithm is constantly evolving, so keeping your content fresh and credible is key to maintaining visibility and ranking.
2. Leverage advanced tracking with GA4
Utilise new tools to measure performance more effectively and make informed, data-driven decisions.
3. Refine the user experience
Optimise your site’s checkout to be fast, mobile-friendly, and easy to navigate. Incorporate social proof to build trust and ensure a smooth, satisfying experience for your customers.
4. Offer flexible payment options
Providing alternative payment methods ( ALMs) like digital wallets and Buy Now, Pay Later services can reduce cart abandonment and boost conversions.
5. Monitor and adjust using data
Use real-time analytics to continually assess your site’s performance and identify areas for improvement.
6. Enhance B2B experiences
To cater to your business clients effectively, streamline your payment processes by offering flexible options such as credit terms, invoicing, and easy access to payment portals. Ensure that the post-purchase journey is smooth and tailored to their needs.
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