We are thrilled to bring you the latest insights and updates from comsim.
Market report: Year-to-date revenue insights
IMRG, the UK eCommerce Association, has published updated statistics highlighting a year-to-date revenue growth of 3.5% across the overall eCommerce industry, indicating a positive trend in online shopping and consumer engagement.
Category Performance: Significant YoY growth was noted in the following categories:
Fragrance: 30%
Sports & Outdoors: 15%
Skincare: 15%
Health & Beauty: 15%
Gardening: 12%
Home: 6%
Furniture: 6%
Homewares & Decorations: 6%
Electrical: 6%
Home Improvement: 5%
Home & Garden: 5%
Least Performing Categories:
Audio: -12%
Gaming & Computing: -9%
Clothing: -6%
Accessories: -5%
Large Appliances: -4%
Small Appliances: -3%
Shopping behaviour in 2025
This week, we are focusing on the significant trends shaping the eCommerce landscape. We are highlighting the critical role marketplaces play in modern shopping behaviour and the necessity for brands to adapt their strategies accordingly.
Here are five key highlights we have collected from the Marketplace Shopping Behaviour Report 2025 done by Channel Engine:
Nearly half of shoppers start their user journey on marketplaces, outpacing search engines and brand websites.
54% of shoppers research products by reading customer reviews, making marketplace feedback a crucial element in the purchasing decision.
Marketplaces are favoured for their variety, competitive pricing, and ease of use, with 72% of respondents finding shopping on marketplaces easy.
Amazon dominates online marketplaces globally, with usage rising in the 6 months up to October 2024, to 82% in the UK and 74% worldwide.
Category-specific insights: 74% of surveyed shoppers prefer to buy home & living products on online marketplaces.
Comsim was visiting Smart Manufacturing Week 2025 to explore the latest innovations, connect with industry leaders, and discover solutions shaping the future of manufacturing.
On Tuesday we attended the Meet Magento UK event, where we engaged with industry experts, partners and innovators in the e-commerce sector. The conversations were enlightening, providing us with fresh perspectives on eCommerce strategies that will guide our approach moving forward.
At comsim, we prioritise partnerships with those who deliver top-quality eCommerce development and software solutions. Explore our tailored services for manufacturers and check our pricing for a clear breakdown of our offerings.
Have questions or want to discuss your strategy? Let’s talk - we are here to help!
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