As 2025 progressed, a clear pattern emerged across manufacturing and ecommerce. Growth became harder to predict, margins tighter to protect, and customers slower to convert unless value was explicit.
For many manufacturers, the issue wasn’t demand. It was what happened internally when pressure increased.
When ecommerce, ERP, integrations, and reporting stop agreeing with each other, growth starts to feel risky rather than exciting. Decisions carry more weight, timelines slip, and confidence in the systems supporting the business begins to erode.
This is why 2026 will favour manufacturers who plan earlier and sequence better.
ERP and integration are no longer back-office concerns. They determine whether channel expansion, automation, and AI initiatives reduce cost and risk, or quietly introduce fragility.
AI readiness, in particular, is not about tools. It depends on clean data, disciplined integration, and systems that behave predictably under pressure.
At comsim, we work with manufacturing and product-led businesses to restore clarity. We align ERP, ecommerce, and integration decisions early, then stay accountable as those decisions are implemented and embedded, so growth sits on solid foundations, not optimism.
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